We conducted in depth opportunity research on each market.
Qualitative Research:
Potential customer interviews in each country.
Ease of doing business guides - the minutiae.
Competitor analysis
Quantitative Research:
Unit economics analysis
Revenue and acquisition cost analysis
Macro/Micro economic analysis
Developing country guides for Europe and Rest of World
Determining the financial opportunity in each region
Is the market ready for the product?
Analysing search trends and competitiveness
Identifying opportunities or potential pitfalls
How would different scenarios impact the business?